Client provides Online Education and Examination platform for Students preparing for competitive exams in India. This platform brings together Teachers, various coaching institute, Publishers on common platform. Students can enroll for various tests and detailed performance report can be seen by the Parents.
Education for competitive exams are not well organized and reaching out to Teachers, Students and coaching institutes was major challenge. Also, Prospect to customer conversion rate was very low.
We have implemented Google Analytics and suggested changes in web site design and UI restructuring. We have also implemented Analyics Engine to capture Students’ Tests data and to provide detailed Performance analysis. Apart from these we are engaged with client to provide various digital services.
- Reduced bounce rate with improved web designing
- Improved Reach with Facebook Advertisements
- Improved Student Feedback mechanism